MARKETING STRATEGIES

MARKETING STRATEGIES OF DAWLANCE AND LG

The study is based on the comparison of marketing strategies applied in LG. and Dawlance. In this study, the main focus to see the effectiveness of the marketing strategies applied by both the companies — Dawlance and LG, for selling their products particularly Refrigerators.

Just to understand the marketing strategies in general and refrigeration market in particular, one should know that what marketing strategies ought to be? Who are the main players in the market? What kind of other products do they produce? How do they promote and supply their products? What type of competition is going on in the market? And finally what are the marketing strategies being applied by both the companies? These are the questions to be addressed, but the main theme is the marketing strategies of Dawlance and LG Refrigerators. This paper is mainly divided in to four sections.

The first section deals with the marketing strategies in general. The second section focuses on the main players of Refrigerators in the Pakistan market. The third section sheds light upon the marketing strategies of Dawlance and L.G. Though the marketing strategies of all the products may be the same. But mainly it has been focused on the refrigerator marketing strategies here. Finally, the paper is concluded in the last section.