Marketing in an Organisation and Structure

Marketing in an Organisation 

Structure of Marketing in an Organisation 


                                    Determining what their needs and Demands are !

                                                    Marketing in an organisation
                                                                     involves

Delivering products and / Services?                     Understanding who its customers are?



Koller and K. Keller
                           in their Book  'Marketing Management' Explain that ultimately the Role of Marketing is not      to Find  the right customer for the Product but the right Product for the customer.