Strategic and Marketing Planing

Strategic and Marketing Planing  & Summary

Strategic involves an organisation looking at its present position and then  'Deciding where it would like to be in the Future  with regards to production and operation, finance, human resource management and other business issues. A strategic plan will serve as a road map detalling  how an organisation can get from its current position to its desired future one. The objective of a strategic plan is to set the direction of a business and create its structure so that products and services it provides meet the overall business objective. 

SUMMARY

                                            Marketing
       (1)                 (2)                   (3)
Definition                  Marketing Mix          Strategic Plan 
Marching Customers         Product,Price,Place,         Largest and Most
  and Products,                      Promotion,                      imp component,