Showing posts with label Executive Summary. Show all posts
Showing posts with label Executive Summary. Show all posts

Strategic and Marketing Planing

   , , ,  No comments

Strategic and Marketing Planing  & Summary
Strategic involves an organisation looking at its present position and then  'Deciding where it would like to be in the Future  with regards to production and operation, finance, human resource management and other business issues. A strategic plan will serve as a road map detalling  how an organisation can get from its current position to its desired future one. The objective of a strategic plan is to set the direction of a business and create its structure so that products and services it provides meet the overall business objective. 

SUMMARY

                                            Marketing
       (1)                 (2)                   (3)
Definition                  Marketing Mix          Strategic Plan 
Marching Customers         Product,Price,Place,         Largest and Most
  and Products,                      Promotion,                      imp component,

Strategic and Marketing Planing and Summary

   , , , , ,  No comments
Strategic and Marketing Planing  & Summary
Strategic involves an organisation looking at its present position and then  'Deciding where it would like to be in the Future  with regards to production and operation, finance, human resource management and other business issues. A strategic plan will serve as a road map detalling  how an organisation can get from its current position to its desired future one. The objective of a strategic plan is to set the direction of a business and create its structure so that products and services it provides meet the overall business objective. 

SUMMARY

                                            Marketing
       (1)                 (2)                   (3)
Definition                  Marketing Mix          Strategic Plan 
Marching Customers         Product,Price,Place,         Largest and Most
  and Products,                      Promotion,                      imp component,

All About Marketing Plan Template

   , , , , , ,  No comments

 Marketing Plan Template

One of the toughest marketing assignments is to write a marketing plan that is ambitious yet still attainable. By following the guide and using the template below, anyone will be able to write a top rate marketing plan.

Before starting on your written plan, you should answer the following questions:

1. What is the product or service you are selling?


2. Who is your market that will buy the product or service?


3. What need does the above market have for your product or service?


4. What is the basic message that you would like to send to this market in regards to your product?


5. What is the best way of getting in contact with your projected market? (i.e.- T.V, Radio, Print, Online)

After answering the above questions you will ready to start on your marketing plan. When answering question five keep in mind your budget limitations as you do not want to set yourself up for committing too much money to advertising.

Executive Summary

  1. Description of the Company 
  2. Mission Statement 
  3. Products and Services 
  4. Financial Feasibility